Accessible Racing ‘People First’ approach to customers’ information needs.
‘People’ data is central to everything we do in our products, our sales and how our clients look at their own opportunities for growth and related risks. That’s why a cross-section of subject matter and technology experts joined up to take an in-depth look at how we can identifying core people data needs and concepts that are reflected in our long term product direction to address immediate needs, while at the same time identifying global benefits, to address shorter-term opportunities and assist current initiatives.
The world wide web is a source of rich trails of action and opinions. Imagine if we could harness data we have with external information sources, and turn it into actionable tools that will help customers make better informed decisions? An investment banker would be able to locate a colleague who has a personal relationship with a potential client, a lawyer would be able to identify the ideal expert witness for his trial and a research scientist can pinpoint the best peer to evaluate his paper.
1) Bring together varying views of how to manage data and what ultimate capabilities are construct real use cases for how we may bring capabilities to product and to our customers: Here’s the press release and video link that WON the award for BEST motorsports story of the year : http://nascar.speedtv.com/article/cup-speed-producer-burnett-wins-russ-catlin-award/
Justin Burnett Feature Producer, NASCAR Race Hub
2012 Memorial Day Hard Launch:
A. VXP driving simulator showing ambulatory and disabled Vets qualifying for driving experiences ... TBA
B. Car control Skills School will showcase breaking and lane changing exercises to make safer drivers...TBA
C. Will be the Accessible Racing for disabled Vets and Civilians INTEGRATING with able body NASCAR/INDY... TBA
D. Participants mentoring newly injured amputees, spinal injury and TBI patients in a nearby hospital to share post injury Freedom, Hope and Inspiration...TBA
2) Defining what underlying authority needs to look like what that ULTIMATE data base needs to contain and How it will perform:- horizontal wheel for quads and joy stick for amputees -drivers education for disabled & if it works with disabled why not change face for able body drivers education as its known today
3) Differentiate breath and depth of the product or being able to thread through all of the different content assets is something very few people - very few players in the industry, have the ability to do. "I never understood this "disability pride" thing.. it's not an achievement (for sane people anyway) and it's a battle every single day - sometimes for the most basic rights that everyone else takes for granted. So please don't be offended if I'm not interested in your celebration of your crippledness.. I don't need a t-shirt to tell everyone it's hip to be crip - mainly because it isn't..Kimberly Barreda
Barreda is A double limb amputee and is proud of who she is as a person. However, she is quick to share experience and insight on people and programs that speak to disabled persons & community with a big kid voice as she describes it: "WOULD YOU LIKE TO GO FOR A RIDE IN THE E-L-E-V-A-T-O-R, ITS REALLY SLOW SO YOU WONT BE SCARED?" OR HER FAVORITE, 'SHIT NO' I DONT WANT TO RIDE IN A RACECAR AN BE PUT ON DISPLAY! I WANT TO DRIVE, LOOK OUT DALE JR...I'LL RUN OVER YOU!"
Fans and cause related shoppers inspired us to launch Virtual World Challenge on line gaming experience, powered by iRacing and the world leader in fund raising software. No question this is about team work and we are staging a friendly battle between NASCAR, SCCA, Indy Racing League, NHRA and American Canadian Tour drivers and fans. In addition we have geographic interest from US, Canada, UK and expect to draw from more then 100 countries when all is said and done.
Accessible Racing shopped around some of motorsports BIGGEST venues to launch Virtual World Challenge, However the media, disabled community, medical and marketing partners are very happy at Wall Stadium with a scrolling bill board in Time Square.
Virtual World Challenge is only $49 dollars per driver!
Virtual World Challenge participants pledge a minimum of $49 ea. All donations are tax deductible and accounted for. Teams of 3-8 people are required for competition.
Individuals receive a personalized web page and custom designed theme car to use for fund raising.
Incentive level awards are based on Fund Raising, Safety and Performance.
Individual benefits include tee shirts, event tickets, skills schools, ride along's, driving experiences, hospitality, pit tours, ski vacations.
Corporate cross marketing is designed to increase floor traffic and position product with added value of sale incentives and integrated marketing, branding / commercial filming, Social Media Releases, Show Car appearances etc
The beauty of this program is it gives the disabled community a voice to say, "Hey, Bad Brad, Check this out! This elevator's got a TURBO and goes to the top floor. We got it ALL, Drive - Dive and control our own SPEED!"
